Patreon Creator Discovery
For this personal project, I collaborated with two designers over two months to improve search and browse functions on the Patreon adaptive website, with additional functions of team leadership and management.
The problem
I conducted user research on the target online content consumers and found that they primarily consume content through very visual platforms with a strong preference for a highly personalized experience. By contrast, the existing Patreon interface is primarily a search bar and text-based results, revealing a gap to be solved for.
![](https://framerusercontent.com/images/MOtV78lKZQyBqsUalaxAm04IdGg.png)
Ideating and solutioning
Bridging the gap with a visual, personalized interface: After ideating in response to the research findings and competitor analysis, I surfaced several ideas to create a browsing interface that begins by visually serving personalized content, with an easy way to further customize and filter, while also carrying the branding from the existing landing page.
![](https://framerusercontent.com/images/3dnwnuyhXA8MloDatYKtHD3ULlA.png)
Building a user flow and interfaces
Deliverables included the entire user flow and detailed interfaces, showing sign on and login from the existing home page; to browsing, filtering, and selecting content on the proposed browsing solution.
![](https://framerusercontent.com/images/ynXcyNt6EmrL0FrWg8fqxPi49o.png)
User flow
![](https://framerusercontent.com/images/0nCQvFNxxab4eo47CbbT6Whq82M.png)
1. Landing Page (existing)
![](https://framerusercontent.com/images/eaaMSIvnsq0K2TQ4xQgrN13FEw.png)
2. Content Browser
![](https://framerusercontent.com/images/OPkCJKd8S9Q8lJZJcVU7uzulC0.png)
3. Customize Content Filter Settings
![](https://framerusercontent.com/images/0SiHKzE0m33xBri3WJPaQk8ukpc.png)
4. Refreshed Content Browser
![](https://framerusercontent.com/images/gX9TD3zVgGOTefZHD0OWOFHRlbU.png)
5. Selected Content Creator Page (existing)
User research insights and next steps
Positive feedback on visual experience: “easy to navigate”, “clean and modern”, and “seamless”
100% finish rate on the clickable prototype
Group the content filter settings into categories, as a minority of users found them overwhelming
Beta test on a small sample, and monitor user data for underlying issues to improve experience; compare metrics from initial stages to further inform next steps.